The Serif Designed by Bouroullec
The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.
Unleash vivid colour and contrast
QUANTUM DOT TECHNOLOGY
Samsung QLED TV’s Quantum Dot technology delivers a world of immersive colour and contrast in a variety of lighting conditions – so you can discover details you haven’t before.
Complement your living space
Enhance your surroundings with an exclusive palette designed by Ronan and Erwan Bouroullec. Ambient Mode beautifully integrates your TV’s screen to suit your personal style and interior décor.*
*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
Stream your tunes with one touch
WIRELESS MUSIC VIA NFC
With just one touch via NFC, you can play music from your compatible smartphone through The Serif’s powerful TV speakers.*
*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.
CONTROL MULTIPLE DEVICES WITH ONE REMOTE CONTROL*
Easily control all of your compatible devices with Samsung’s One Remote Control and get quick access to your favourite things like Netflix, YouTube, Xbox or a Soundbar with Smart Hub*
Smart made simple
From setup to streaming the QLED 4K Smart TV allows you to easily navigate different devices and apps.* Works with: Netflix, Amazon Prime, Disney+, Apple TV, Google Play, Kayo, Foxtel Now, Stan, ABC iView, SBS On Demand, 7Plus, 9Now, 10Play, Amazon Alexa, AirPlay 2.
*Internet connection required. Data, subscription, and other charges may apply. Apps are subject to change without notice and may need to be downloaded. Features require a compatible device. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective owners and are hereby recognised and acknowledged.
DON’T MISS AN EPISODE
Freeview Plus* lets you browse and choose free-to-air and catch-up TV shows from the one handy place, set reminders for favourite programs and receive recommendations. Simply press the green button on your remote control and get watching.
*Freeview Plus uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply.
The power of voice
CONTROL YOUR TV WITH EASE
Choose your voice assistant. You can ask either Bixby, Alexa, or Google Assistant to play your favourite content, get answers, and even control your TV and other connected devices around your home.
*Content services may vary by region and are subject to change without notifications. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa Voice Assistants. This service may not be available at the time of purchase of this product. Google Assistant may not be available at time of release. Google is a trademark of Google LLC. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
A customised entertainment experience
Samsung’s Intelligent Mode adapts picture, sound and volume to suit your environment and content for a customised entertainment experience.*
*Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.
We care, so you’re carefree.
Samsung Care’s 24-hour response time from product experts mean that if you need assistance with a product, we’ll be there to help so you don’t miss a thing.*
With Bluetooth connectivity for your compatible devices, you can connect to your TV without moving from the comfort of your couch.*
*Some Bluetooth devices (such as HID) and apps may not be supported. Availability is subject to change without notification.
The Serif doesn’t belong next to the wall
The Serif can be placed almost anywhere you please. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile.
‘I’ SHAPED DESIGN
The iconic “I” shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.
Works with AirPlay 2
SEAMLESSLY CONNECT WITH APPLE DEVICES
With built-in AirPlay 2, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more on your Samsung TV from your iPhone, iPad and Mac.
*Internet connection required. Data, subscription and other charges may apply. Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries. These Apple OS versions are supported for this feature: iPhone / iPad IOS 12.2 and higher. Mac OS 10.14.5 and higher.
Monitor and control your smart home
SmartThings links with IoT devices and sensors so you can turn on the lights, check what’s inside your fridge, and even run the robot vacuum cleaner right from the comfort of your couch. It’s a whole new world.
Never miss a thing
Multi View splits your TV screen in two, putting the content you’re watching on one side, and mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone anymore.
Works with Bixby
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
*This feature is only available in certain languages. Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.
Talk to Google to get things done
Easily find and enjoy your favourite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.
*Google is a trademark of Google LLC. Turn-on TV feature support may vary by model. Internet connection required. Not all commands may be supported, dependent on region. Internet connection required. Data and subscription charges may apply. Google products purchased separately.