The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

Key Features

Designed to look good wherever you place it.
The Serif blurs the lines between modern design and technology to challenge the way you think about your TV.

Unleash vivid colour at a range of brightness levels.
Samsung QLED TV’s Quantum Dot technology delivers a world of immersive colours and contrast in a variety of lighting conditions.

Fill your room with vibrant audio.
The Serif offers an incredible listening and viewing experience with an integrated 4 Channel audio system.

Art mode, enriched
Display your artwork to a gallery standard. The Anti Glare Matte Display Film spectacularly scatters light to create a premium matte finish that looks as good as a real canvas.

Complement your living space beautifully with Ambient Mode
Transform your TV screen into a beautiful display when you’re not watching it.

Stream your music with one touch
With just one touch via NFC, you can play music from your compatible smartphone through The Serif’s powerful TV speakers.

Works with
Samsung TV works with Google Assistant, Amazon Alexa and Apple Airplay so you can control your connected home your way.

Enjoy all the leading Apps
Netflix, Amazon Prime, Disney+, Apple TV, Google Play, Kayo, YouTube, Foxtel, Stan, Binge, ABC iView, SBS On Demand, 7Plus, 9Now, 10Play

Screen Mirroring
Wirelessly mirror the screen and audio from your compatible smartphone, tablet or PC to your Samsung TV for maximum impact.

Auto Device Detection
Automatically detects and names new compatible devices. It gives you the option to add your device to your Home Menu for easy access when you need it.

Bluetooth connectivity for your compatible devices lets you connect to your TV with fewer cables  and without moving from the comfort of your couch!

Ask Bixby, Alexa or Google Assistant to control your TV with ease.
With Samsung’s built-in voice assistants, you can ask either Bixby, Google Assistant or Alexa to control your TV using your voice.

A TV that adapts to its’ surroundings and content for customized viewing.
Samsung’s Intelligent Mode adapts picture, sound, and volume to suit your environment and content9 for a customized entertainment experience.

Never miss a word
Active Voice Amplifier will make sure you stay on top of the action. It is designed to analyze the noise levels in the room you’re watching it in and amplify the dialogue to help ensure you don’t miss a word.

Free TV, no strings attached
Samsung TV Plus gives you access to top news, sports, entertainment, and more. All you need is an Internet connection.

Out of the box thinking
Samsung Eco-Packaging can be creatively upcycled into useful household items instead of being disposed.