The future of OLED Is here
With over 8 million specially engineered self-illuminating pixels, contrast is breathtaking. At its best in viewing settings with controlled lighting, the Samsung OLED is intensely cinematic.

Colour and brightness are stunning and life-like with Samsung’s QD-OLED pixels powered by Quantum Dot technology.1 Each pixel consists of three subpixels (red, green and blue) to optimise brightness, colour accuracy and durability. No white subpixels in sight to compromise colour reproduction.

Slim silhouette. Effortless style
At just 11.2mm in depth, this OLED knows how to draw your eye straight to the action. Its sleek and slim profile is the perfect complement to any room and delivers a streamlined entertainment setup.

An incredible Dolby Atmos experience
Lose yourself in the breathtaking realism of cinematic sound, right in your own home. Your Samsung TV features inbuilt up firing speakers and True Dolby Atmos support to deliver larger-than-life audio experiences.

Attachable Slim One Connect
Remove clutter with one single 2.5 metre cable that transmits both power and data to your TV from a single Slim One Connect Box. The Slim One Connect Box acts as a connection point for your favourite devices such as gaming consoles for easy and clutter free installation,

Upgrade your content
Thanks to the power of AI upscaling, your TV is designed to upgrade your favourite content to 4K resolution, to help ensure it always looks awesome.

The Intelligence behind the beauty
Behind the brilliant beauty of the OLED TV screen is Samsung’s intelligent Neural Quantum Processor 4K that powers your display’s hardware to create a truly brilliant viewing experience.

Ultra-smooth gaming performance
With exceptional motion enhancements up to 4K 144Hz, it levels up your gaming experience with consistently crisp visuals at incredibly high speeds. Unlocking peak performance in every round is within your reach. HDMI 2.1 compatibility allows for ultra-high bandwidth for compatible devices to keep you ahead of the competition and at the top of your game.

Built-in Voice Assistant – Bixby & Alexa
Control your TV using your favourite voice assistant. Ask it to change the volume, find that new series or check on your connected devices in your smart home. The possibilities are endless.

Key Features

  • 77″ 4K Ultra HD Resolution self-illuminating QD-OLED display with Quantum HDR+ technology
  • Motion Rate 200 with 4K 144Hz VRR via HDMI 2.1
  • Connect all your devices with one cable using the Slim One Connect box
  • Smart TV powered by Tizen and works with Google Assistant, Amazon Alexa and Apple AirPlay 2
  • An incredible Dolby Atmos experience
  • AI Upscaling designed to upgrade your favourite content to 4k resolution
  • See a great view from virtually wherever you sit with Ultra Wide Viewing Angle
  • Adaptive Picture cleverly optimises your picture settings in real time to suit the level of light in your room
  • Object Tracking Sound+
  • Adaptive Sound helps ensure you never miss a word
  • Ambient Mode transforms the blank screen into a beautiful and informative display
  • AMD Freesync Premium Pro
  • SolarCell One Remote powered by light energy
  • Works with Google Assistant, Amazon Alexa and Apple AirPlay 2