Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented colour and pure black contrast, powered by Cognitive Processor XR™.
Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Enjoy real life depth with pure blacks and brighter colours
Pairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much colour brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colours. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eye’s focus, so you won’t miss a single detail in dazzling light or deep shadow.
Screen is the speaker, pictures and sound in harmony
Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You’ll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.1
Intelligent motion processing for smooth, fast-moving action
Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Watch Netflix in studio quality, automatically optimized
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favourite shows by optimizing the picture brightness based on your room lighting conditions.2
Easy to connect, easy to close
Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.
- BRAVIA XR OLED — Next gen picture and sound with OLED (QD-OLED) driven by Cognitive Intelligence
- XR Triluminos Max — Our widest palette of colours, natural and bright
- XR OLED Contrast Pro — Enjoy real life depth with pure blacks and our brightest ever colours
- Acoustic Surface Audio+ | Dolby Atmos — The screen is the speaker—pictures and powerful sound in harmony
- BRAVIA XR Google TV — What you want to watch, all in one place