Next Generation Picture and Sound With Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, “Hey Google, what should I watch?”. Even get answers on screen, control smart home devices, and more.
Sound from the screen, pictures and sound in harmony
Enjoy sound that precisely matches what’s on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.
Versatile premium stand, designed for any TV positioning
A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.
Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.
XR Motion Clarity
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity analyses motion across several frames to ensure action stays smooth, bright and clear.
4K Full Array LED
Whatever you’re watching, you’ll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You’ll enjoy pictures enhanced with real life depth and contrast.
Cognitive Processor XR
Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analysed and cleaned, especially around the focal point, to give real life depth, extraordinary contrast and beautifully vivid colours.
- BRAVIA XR | Full Array LED — Next generation picture and sound with Full Array LED, driven by Cognitive Intelligence
- Full Array LED | XR Contrast Booster 10 — Full Array contrast with lifelike depth, deep blacks and extra brightness
- XR Motion Clarity — Intelligent motion processing for fast-moving, blur-free scenes
- Acoustic Multi-Audio | Dolby Atmos — Cinematic sound from the screen, pictures and sound in harmony
- Google TV — What you want to watch, all in one place