Discover incredible brightness and black level detail
Detail comes to life with Direct Full Array backlighting. Multiple LED zones provide an exceptional range of brightness and black levels, so you see superb contrast and striking detail.

Unleash cinematic colour with Quantum Dot
Samsung’s QLED TVs have a layer of Quantum Dots between the backlight and screen & filters. These quantum dots are powered by light (photoluminescence) meaning as brightness of a screen increases so does the output of colour by each dot. This helps ensure you have accurate and vivid colour depiction in a variety of lighting conditions.

Clarity in motion
See fast moving scenes with minimal blur and judder with Samsung Motion Rate 200.

Hidden details brought to life
No more struggling to make out what’s happening on screen. Discover brilliance in colour and fantastic detail brought to life with Quantum HDR+.

The Intelligence behind the brilliance
A TV processor is the key factor in determining all-around picture performance. The powerful processor supports the hardware – for precise mastering (AI Upscaling, sharp images, nuances in colour shades) and finishing touches to the picture, and fast overall experience.

An incredible Dolby Atmos experience
Lose yourself in the breathtaking realism of cinematic sound, right in your own home. Your Samsung TV features Dolby Atmos support to deliver larger-than-life audio experiences.

Built-in Voice Assistant – Bixby & Alexa
Control your TV using your favourite voice assistant. Ask it to change the volume, find that new series or check on your connected devices in your smart home. The possibilities are endless.

Key Features

  • 98″ 4K Ultra HD Resolution Direct Full Array QLED TV unleashing cinematic colour with Quantum Dot
  • 200 Motion Rate and supports 4K 120fps via HDMI 2.1
  • Smart TV powered by Tizen with built in Bixby and Alexa voice assistant
  • Upgrade your content with AI Upscaling
  • Adaptive Picture cleverly optimises your picture settings in real time to suit the level of light in your room
  • An incredible Dolby Atmos experience
  • Q-Symphony activates and plays sound from both your TV and compatible Samsung Q-Series soundbar
  • Object Tracking Sound Lite (OTS Lite)
  • Ambient Mode + allows you to turn the blank screen into a beautiful display
  • FreeSync Premium Pro
  • SolarCell One Remote powered by light energy