OLED Anti-Glare
Enjoy your favourite entertainment without closing the blinds. Our new OLED anti-glare technology significantly reduces glare from external light sources.*
* The S95D range has been independently verified as OLED Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC (UL Solutions), Certificate Number: V647799 – 01/03/2024.

Infinity One Design
At just 11.2mm in depth, this OLED knows how to draw your eye straight to the action. It delivers streamlined entertainment and blends seamlessly into your space.

Samsung OLED Technology
Optimise brightness and colour accuracy with Samsung’s unique OLED Technology. Utilising over 8 million specially engineered self-illuminating pixels consisting of three subpixels (red, green and blue), with no white subpixels in sight. The Samsung OLED is intensely cinematic.*
*Picture quality may vary depending on quality and resolution of source content and viewing conditions.

True Dolby Atmos 4.2.2ch Sound
Enjoy an immersive multi-directional sound experience, right in your own home. Your Samsung TV includes a 70W 4.2.2 channel sound system featuring built-in up, down and side-firing speakers with True Dolby Atmos support to deliver larger-than-life audio experiences.*
* Source content must be Dolby Atmos® enabled for Dolby Atmos® playback. Samsung define ‘True Dolby Atmos’ as featuring an upwards-firing directional speaker for three dimensional sound.

Motion Rate 200
See fast-moving scenes with minimal blur and judder so that you have a sharper and smoother viewing experience watching live sports and action movies.*
* Viewing experience may vary according to types of content and format.

Adaptive Picture
Adaptive Picture technology cleverly adjusts your picture settings in real-time to suit the level of light in your room and the content your watching, for a customised entertainment experience.*
* Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

Supports 4K 144Hz via HDMI 2.1
Level up your gaming experience with exceptional motion enhancements up to 144Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round.* HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.**
* Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate.
** Picture quality will vary depending on quality and resolution of source content. 120fps is dependent on external source supporting HDMI 2.1.

Works with Amazon Alexa, Apple AirPlay^ and Google Home
Samsung TV works with Amazon Alexa, Apple AirPlay^ and Google Home so you can control your connected home your way.*
^ Feature is available on Apple devices supporting Apple AirPlay.
* Internet connection required. Amazon, Alexa and all related logos are trademarks of, Inc. or its affiliates. Not all languages are recognised.

Key Features

55″ 4K Ultra HD OLED with optimised brightness and colour accuracy

Motion rate 200 with 4K 144Hz via HDMI 2.1

4K AI Upscaling powered by NQ4 AI Gen2 Processor

True Dolby Atmos 4.2.2ch Sound

FreeSync Premium Pro

Object Tracking Sound+ (OTS+)

Adaptive Sound Pro technology, featuring Active Voice Amplifier

Q-Symphony activates and plays sound from both your TV and compatible Samsung Q-Series/S-Series soundbar

Transforms the blank screen into a personalised display /lifestyle screen with Ambient Mode

Remove clutter with one single 2.5-metre cable that transmits both power and data to your TV from a single Slim One Connect Box

AI Auto Game mode

Samsung TV works with Amazon Alexa, Apple AirPlay and Google Home

Built-in Voice Assistant with Bixby & Amazon Alexa

SolarCell One Remote Control charged by sunlight and indoor lighting

Easily monitor your power consumption by activating AI Energy Mode

Knox Security provides a multi-layered security solution which helps to shield your data